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EGO at EXPO

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Ego Brand at Expo 2025 in Osaka – Partner of the Polish Pavilion

We are proud to announce that the Ego brand has become an official partner of the Polish Pavilion at the World Expo 2025 in Osaka. This prestigious event, bringing together innovators, creators, and leaders from around the world, presents a unique opportunity for us to showcase Polish design, craftsmanship, and passion on the global stage.

The handbags we will present at the Expo were designed by Gabriela Porabik – the founder of the Ego brand and a designer who combines modern aesthetics with functionality and emotion. Created with both women and men in mind, our models can be worn in multiple ways: across the body, on a belt, on the shoulder, or in hand – in tune with the pace of life and the user’s individual style.

Each bag is a fusion of high-quality Italian leathers, Polish leathercraft, and original design – an invitation into a world where form and function speak the same language.

As a partner of the Polish Pavilion, we are preparing a unique collection inspired by the Expo’s main theme – “Poland. Heritage that drives the future” – and elements of Polish culture. It’s more than fashion. It’s a story about Poland, told through every detail.

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A meeting of nature and modernity.
In wood, in details, in motion.
Ania from EGO under the Polish Pavilion – from Poland to Japan, with a story that has a future.

Ania and our team from the Pavilion – together, they carry EGO out into the world!

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Poland at Expo 2025.
A pavilion built from wood.
Designed to tell a story – about us, about the place we come from, and about what we can create together.

Inspired by nature, craftsmanship, and rhythm – as if it grew straight from the earth.
Inside – a space full of light, art, and ideas.
This is the Poland we love most: curious, open, and creative.

We're happy to be here with EGO.

It’s not just writing on the wall.
It’s a manifesto of creativity from Poland reaching out to the world – right here, right now, in Osaka.
And on the shoulder? Our EGO bag, designed especially for this moment.
Created with this space and this story in mind.

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A plantation of ideas – totally our kind of story.
Because everything starts with one question:
What if…?

New food. New beauty. New care for the planet.

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"The Sound of Matter" is a multisensory immersive installation inspired by the communal ritual of inhalation for health and well-being.
Drawing from the visual form of a graduation tower, the properties of wood, and the shared, collective nature of caring for one’s health, the installation blends sensory immersion with contemplation and calm.
Through light, sound, and atmosphere, it invites participants into a space of relaxation and reflection – engaging the senses, encouraging stillness, and nurturing well-being.

AURA – A digitally controlled orchestra made of natural instruments crafted from willow branches. Each “block” is a sound-emitting module – together, they form a multi-element instrument inspired, among others, by the music of Fryderyk Chopin. The installation is interactive and responsive to human presence – as viewers pass by, they become part of the composition itself.

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Captured moments of nature.

As if someone had trapped time in glass and said:
"This is important."
Here, you can feel mindfulness. And art.

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Meet Myaku-Myaku – the official mascot of Expo 2025 in Osaka.
A blue creature with a red ring and eyes, symbolizing life, water, and continuity.
Meet her at every turn during the exhibition!

Magic? Technology? Or maybe simply art that breathes with light.

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Japan Pavilion – ‘Between Lives’.
Architecture that connects tradition with the future.
Natural wood, water, and space for reflection.

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Now you know where the Japanese vibe in our session comes from… That was just a preview. Ania – one of the faces of our campaign – then in the vibe, now truly in Osaka!